Legal
Apexion Solutions Ltd ("Apexion", "we", "us", or "our"), a company registered in England and Wales under company number 17425862, with its registered address at 50 Princes Street, Ipswich, United Kingdom, IP1 1RJ, operates apexionwp.com (the "Site").
Apexion acts as the data controller for personal data collected and processed in connection with the Site and its digital products and services.
This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when customers browse our Site, create accounts, purchase WordPress themes and templates, download digital products, or contact our support team.
We process personal information in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws.
This Privacy Policy applies to visitors, registered users, and customers of ApexionWP.
It covers personal information processed in connection with:
We collect personal information necessary to operate the Site, provide our digital products, process purchases, and support our customers.
When you register an account, we may collect:
This information is used to create and maintain your account, authenticate your identity, and provide access to purchased digital products.
When you purchase a digital product, we may collect or receive:
Payments may be processed through independent third-party payment service providers. Depending on the payment method, sensitive payment credentials, such as full card numbers and security codes, are submitted directly to the relevant payment provider.
Apexion processes the payment confirmation and transaction information necessary to identify purchases, fulfil orders, maintain financial records, and handle refunds or disputes. We do not require customers to provide complete payment card credentials through our customer support channels.
To provide purchased digital products and manage order fulfilment, we process information associated with digital delivery and account access.
Such information may include:
These records help us provide access to purchased products, investigate delivery problems, respond to customer enquiries, prevent unauthorised access, and maintain evidence of order fulfilment.
Where email delivery information is available, it may indicate that a message was accepted or delivered by an email service. Such records do not necessarily establish that the recipient opened or read the message.
When you contact us, we may collect your name, email address, order reference, message content, and any additional information voluntarily provided to help resolve your enquiry.
We may retain correspondence and related support records for customer service, dispute resolution, and compliance purposes.
When you access the Site, certain technical information may be collected automatically, including:
This information is used to operate the Site, maintain security, troubleshoot technical issues, and improve service reliability.
We process personal information for the following purposes:
We do not sell customers' personal information to third parties.
We process personal information only where we have an appropriate legal basis under applicable data protection law.
We process personal data where necessary to provide services requested by customers, including account creation, payment processing, order management, delivery of digital files, and purchase-related support.
We process and retain certain information to comply with applicable legal obligations, including accounting, taxation, consumer protection, and regulatory requirements.
Where permitted by law and balanced against individuals' rights and interests, we process personal data for legitimate business purposes, including:
Where consent is required, we obtain it before processing personal data for the relevant purpose, including certain optional marketing communications or non-essential cookies and similar technologies.
You may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
Apexion sells digital WordPress themes, templates, and related website resources. All products are supplied electronically, and no physical shipping is involved.
Following successful payment confirmation, customers can access their purchased digital files through their registered account dashboard on the Site.
Customers also receive an email containing order confirmation details and information about accessing their purchased digital products.
Digital access is normally made available immediately after successful payment confirmation, subject to any necessary transaction verification or technical processing.
To fulfil customer orders, Apexion processes customer account identifiers, order details, payment status, download permissions, and relevant delivery records.
Where supported by the applicable systems, records of access availability, email dispatch, and download activity may be retained to help investigate delivery issues and demonstrate the steps taken to fulfil an order.
If you experience difficulties accessing purchased products, you may contact our support team using the email address provided below.
Payments made through the Site may be handled by third-party payment service providers.
These providers may independently collect and process information required to authorise transactions, prevent fraud, comply with financial regulations, and process refunds or chargebacks.
Apexion receives or maintains transaction-related information necessary to identify the customer, associate a payment with an order, confirm payment status, and fulfil the purchase.
Third-party payment providers may act as independent data controllers for certain processing activities and may have their own privacy notices and legal obligations.
Customers should review the relevant payment provider's privacy information when completing a transaction.
We do not sell or rent personal data to third parties.
We may share personal information with trusted service providers where reasonably necessary for business operations, including:
Where third parties process personal information on our behalf, we seek to ensure that appropriate contractual, confidentiality, and data protection safeguards are in place.
We disclose only the personal data reasonably necessary for the relevant purpose.
The Site uses cookies and similar technologies to support its functionality and improve the user experience.
These technologies may include:
Cookies and similar technologies that require consent under applicable law will be used only where the required consent has been obtained or another applicable legal exemption permits their use.
Where applicable law allows particular limited uses without consent subject to additional conditions, we will apply those conditions, including any relevant information and objection requirements.
You can manage or delete cookies using your browser settings. Restricting essential cookies may affect account login, shopping-cart functionality, and access to purchased products.
Information about the particular cookies and technologies used by the Site should be made available through the Site's applicable cookie information and preference controls.
We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, subject to applicable legal and regulatory obligations.
Retention periods depend on the category of information and the reasons for processing it:
Customers may request deletion of their accounts and associated personal data, subject to applicable exceptions and legal retention requirements.
When personal data is no longer required, we take appropriate steps to delete, anonymise, or otherwise securely dispose of it.
Some third-party service providers involved in hosting, payment processing, email delivery, or technical operations may process personal data outside the United Kingdom or the European Economic Area.
Where personal data is transferred internationally, we assess the applicable legal requirements and use appropriate transfer arrangements and safeguards where required.
Depending on the destination and circumstances, these may include applicable adequacy regulations or decisions, recognised standard contractual clauses, the UK International Data Transfer Agreement, or an applicable UK Addendum.
You may contact us for further information about international transfers relevant to your personal data and the safeguards applied.
Depending on your location, the applicable data protection legislation, and the circumstances of processing, you may have the following rights:
You have the right to object at any time to the processing of your personal data for direct marketing purposes. Where you exercise this right, we will stop processing your personal data for those purposes.
To exercise your rights, please contact [email protected].
We may request information reasonably necessary to verify your identity before responding to certain requests.
We will respond within the timeframe required by applicable data protection law, subject to any lawful extensions or exceptions.
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, alteration, disclosure, misuse, or destruction.
Depending on the relevant system and processing activity, security measures may include:
Customers are responsible for protecting their account credentials and should not share passwords or account access with unauthorised persons.
Although we take reasonable precautions, no electronic system or method of internet transmission can be guaranteed to be completely secure.
The Site and its products are intended for individuals aged 18 years or older.
We do not knowingly collect personal information from children under the age of 18.
If we become aware that personal information has been collected from a child in circumstances that do not comply with applicable law, we will take appropriate steps to address the matter, including deletion where required.
The Site may contain links to third-party websites, software developers, payment providers, and external services.
These third parties operate independently and may collect or process personal information under their own privacy policies.
Apexion is not responsible for the privacy practices of independently operated third-party websites or services.
We encourage users to review the applicable privacy policies before providing personal information to external services.
We may update this Privacy Policy periodically to reflect changes in our services, business practices, legal obligations, or data processing activities.
When changes are made, we will update the effective date displayed on the Privacy Policy page.
Where required by applicable law, we will provide additional notice or obtain consent before implementing material changes to particular processing activities.
If you have questions about this Privacy Policy, the processing of your personal information, or your data protection rights, please contact:
Apexion Solutions Ltd
Company Number: 17425862
Registered Address: 50 Princes Street, Ipswich, United Kingdom, IP1 1RJ
Email: [email protected]
Website: https://apexionwp.com
If you are dissatisfied with our response to a data protection concern, you may contact the United Kingdom's supervisory authority:
Information Commissioner's Office (ICO)
Website: https://ico.org.uk/
Where EU or EEA data protection legislation applies, you may also have the right to lodge a complaint with the competent supervisory authority in your country.